Cover Brand Efficiency and Brand Relevance
Paper
 

Brand Efficiency and Brand Relevance

Introducing and Linking both Concepts

Publisher:
American Marketing Association
Author:
Maik Hammerschmidt
Price:
free of charge Download Download
  • Type of publication:
Paper
  • Language:
Englisch
  • Date of publication :
2008
  • Publisher:
T. Donnevert / H. H. Bauer
  • Page numbers:
10
  • Page numbers from-to:
48-57
  • Source:
AMA Winter Educators Conference Proceedings, Vol. 20, Austin, Texas
Authors (1)
Dr. Maik Hammerschmidt Dr. Maik Hammerschmidt
  • Trackings since 03/12/2008:
458 (total); 2 (last 30 days)

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