Cover Exploring the Brand Productivity Gap
Article
 

Exploring the Brand Productivity Gap

Publisher:
American Marketing Association
Author:
Maik Hammerschmidt
Price:
free of charge Download Download
  • Type of publication:
Article
  • Language:
Englisch
  • Date of publication :
2010
  • Publisher:
Tomas Falk / Frank Germann / William T. Ross / Hans H. Bauer
  • Page numbers from-to:
334-335
  • Source:
AMA Winter Marketing Educators’ Conference Proceedings, Vol. 21
Authors (1)
Dr. Maik Hammerschmidt Dr. Maik Hammerschmidt
  • Trackings since 08/15/2010:
505 (total); 2 (last 30 days)
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