entry topics Intercultural Marketing

Intercultural Marketing

Definition Intercultural Marketing

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Featured events "Intercultural Marketing"
Marketing für die arabischen Länder - Seminar in München

Event planner: Hourani Consulting

Intercultural Marketing-Premium experts
Portrait photo Günter Wiskot Günter Wiskot
BLAFOC Black Forest Consulting GmbH
Portrait photo Dietrich Keip Dietrich Keip
DanRevision Gruppe
Intercultural Marketing-companies
No logo provided cumin GmbH
Germany - 10965 Berlin
Featured publications "Intercultural Marketing"
Cover Interkulturelles Marketing - ein Erfolgsrezept imglobalen Wettbewerb?
Interkulturelles Marketing - ein Erfolgsrezept imglobalen Wettbewerb?
Eine Analyse der Diametralität der propagiertenKonvergenz der Märkte und der wahrgenommenenDivergenz der Kulturen

Competence Overview

People are different. This is why you have to carfully think about a marketing campaign in different countries. Because of the cultural differences some campaigns do not work in certain parts of the world. This is a very exciting and interesting field.
Dietrich Keip

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