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Home  > Publications  > A Theory of Marketing

A Theory of Marketing
Book -  2006 

 
 
A Theory of Marketing
Outline of a Social Systems Perspective
Book
English
2006
189
3835003046
49.90 EUR
Deutscher Universitäts-Verlag
GWV Fachverlage GmbH
Abraham-Lincoln-Str. 46
D-65189 Wiesbaden
+49-611-7878-0
+49-611-7878-400
http://www.duv.de
A Theory of Marketing
no details
49.90 EUR

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Short description - A Theory of Marketing

Theory: Marketing, Branding, Sociology Critique: Exchange, Change Methods Marketing as a Social System Implications

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