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Bedeutung der interkulturellen Kommunikation in globalen Märkten...
2005

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Title:

Bedeutung der interkulturellen Kommunikation in globalen Märkten

Type of publication:

Article

Language:

German

Date of publication:

2005

Source:

Praxis der Außenwirtschaft, Schriftenreihe der FHDW Bergisch Gladbach, Band 5, Aachen

Page number:

S. 69 - 91

Price:

no details

Company:

FHDW Bergisch Gladbach
Fachhochschule der Wirtschaft

Street:

Hauptstr. 2

Zip code / city:

D-51465 Bergisch Gladbach

Phone:

+49-2202-9527-220

Fax:

+49-2202-9527-200

Website:

http://www.fhdw.de

Title:

Bedeutung der interkulturellen Kommunikation in globalen Märkten

Purchase information:

no details

Price:

free

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(valid since 17.10.2008) :

Total	25
Germany	7
USA	4
Canada	4
India	4
United Kingdom	2
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Switzerland	2

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Further information

Short description - Bedeutung der interkulturellen Kommunikation in globalen Märkten

‚When Cultures collide’, der Titel eines Werkes von R.D. Lewis, trifft die Problematik genau im Kern. Menschen treffen im internationalen Geschäft aufeinander. Das kann schön und befruchtend sein. Oder es kann eben auch zum Crash-Fall kommen. Letzterer soll hier unter die Lupe genommen werden…

Prof. Dr. Klaus Eckrich
Directorate, Consultant, Speaker
CHANGE HOUSE - Excellentes Kulturmanagement - D-50374 Erftstadt-Köttingen
Expertprofile, external
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