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Fields

  • You can choose from more than 3,000 topics.
  • You can modify the selection by using the categories or the relevant topics.
  • For each topic, you will find an overview on the contents entered for it below the selection. From there, you can go directly to detailed search, rankings, or to an overview of the corresponding new entries.

Categories

  • At brainGuide, you will find more than 3,000 topics on four levels.
  • Subordinate and superordinate topics are called categories.
  • For each topic, you will find the terms allocated to the corresponding topic by categories. Only at the bottom level, you will find no more sub-categories but can go one level up to the next category.

Relevant Fields

  • Relevant topics provide a new approach for visual presentation of relevant topics for the search. The presentation is called TreeMap
  • Depending on your choice of topic, the size of the blocks reflects the relevance of the advanced topics.
  • Click on a block to load the topics page. You will find information about the topic’s content in the “Das finden Sie”-Box.

Filed definitions

  • There you will find the most up-to-date definition on the selected topic by one of the experts.
  • Underneath the definition, you will find the history of the definition, i.e. who has worked on it and when.
  • Admitted experts can independently set up definitions for their competences.

Fields Categories Relevant Fields Field definitions

5 years brainGuide

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Home  > Home  > Management  > Marketing  > Brand Strategy

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    Definition - Brand Strategy

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    Selected Events
    Brand Strategy

    • Marke am Gipfel

      Congress / Conference -  2 Available dates
      Next date:  10-Mar-2009 - Zürich
      Speaker:  Dr. Christine Wichert, M.B.A.

      € 995.00
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    In the Brand Strategy field you will find

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    78Publications
    31Events

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