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Home  > Publications  > Drüm prüfe wer sich ewig bindet

Drüm prüfe wer sich ewig bindet
Article -  2007 

 
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Drüm prüfe wer sich ewig bindet
Eine empirische Untersuchung zur Wirkung von Markenkooperationen
Kaufmann, Jenewein
Article
German
2007
5
Thexis FAchzeitschrift für Marketing der Uni St. Gallen
35-39
no details
Thexis Verlag
Institut für Marketing und Handel
Dufourstrasse 40a
CH-9000 St.Gallen
+41-71-2242820
+41-71-2242857
http://www.thexis.ch
Drüm prüfe wer sich ewig bindet
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Short description - Drüm prüfe wer sich ewig bindet

Was macht Co-Branding eigentlich erfolgreich?

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Eine Studie von Logibrand initiierte Studie zeigt, wie sich langfristige Imageeffekte am Beispiel dieser ungewöhnlichen Kombination messen lassen.

  • Dr. Christine Wichert, M.B.A.

    Dr. Christine Wichert, M.B.A.

    Member of Supervisory Board,  Author,  Consultant,  Speaker
    Logibrand - Beratung für Markenführung -      D-51105 Köln
    Premium-Expertprofile, external

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