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Gefahr im Verzug?
Article - 2005

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Title:

Gefahr im Verzug?

Subtitle:

Marken-Tools Risikomanagement

Publisher / co-author:

Wolfgang Schiller

Type of publication:

Article

Language:

German

Date of publication:

2005

Source:

Sonderausgabe zum Marken-Award 2005

Page number:

140-143

Price:

no details

Company:

Absatzwirtschaft
Verlagsgruppe Handelsblatt GmbH Fachverlag

Street:

Kasernenstr. 67

Zip code / city:

D-40213 Düsseldorf

Phone:

+49-211-887-1435

Fax:

+49-211-887-97-1423

Website:

http://www.absatzwirtschaft.de

Title:

Gefahr im Verzug?

Purchase information:

no details

Price:

free

Download:

Download

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Short description - Gefahr im Verzug?

Markenführung unter dem Gesichtpunkt des Risikomanagements erfordert ein Umdenken in den Unternehmen und ist ohne einen gewissen Aufwand nicht zu haben. Aber die Mühe lohnt: Gefahren können erkannt und ausgeschaltet werden, bevor sie sich im Markt messbar niederschlagen.