Jens Ørnbo

As CEO, Experience Architect™ and co-founder of the 3rdDimension consultancy group, Jens Ørnbo has a wealth of experience advising professionals how to explore the full potential of the Experience Economy. Jens has advised companies and organizations for many years and has helped in the launch of new concepts and enterprises in many countries around the world. As well as managing 3rdDimension, Jens is a guest lecturer at various further education institutes and is a popular guest speaker.

Jens Ørnbo is co-author of the book “Experience-Based Communication” which has been highly endorsed by businesses professionals around the world. The book is presently curriculum at several business schools.

Lectures by Jens Ørnbo

Jens Ørnbo is a dynamic and experienced speaker and facilitator within all subjects of Experience Architecture, Experience-Based Communication and the Experience Economy. Depending on the angle of the subject Jens’ takes the audience through a tour de force with a mix of theory, real-life examples and involving experiments designed to generate maximum comprehension and retention.

The lectures can be combined with work-shop sessions where specific issues are being dealt with.

Book endorsements

"Experience-based Communication fills a much-neglected hole of knowledge in the Experience Economy, simultaneously making the point that proper staging and drama can make experiences more, not less, authentic. As the authors make clear, the Experience Medium IS the communicated message. This book is a very valuable addition to the pantheon of the Experience Economy."

B. Joseph Pine II and James H. Gilmore, co-authors, The Experience Economy and Authenticity: What Consumers Really Want



"I normally dislike business books, and books on communication are often the worst. This book, however, has real personality and is an experience in itself to read. Would that Chief Executives of today's organisations, with their wretched, dismembered, irritating, time-consuming, soul-destroying ‘We value your call’ systems would spare some of their time to read this book, all our lives would be enriched as a result. It is worth remembering that there are only 100 cents in a Euro, so cost cutting is finite, whereas creating value for customers is infinite and is limited only by our own creativity and imagination. Buy this book. Enjoy it."

Malcolm McDonald, Emeritus Professor at the Cranfield University School of Management



“This book is a must-read for marketers seeking to find alternative ways to engage their target audiences in a deeper dialogue in order to build customer loyalty. In a world where the “new influencers” preside over the all important word-of-mouth, brands need to be able to offer enduring and valuable experiences that are capable of transforming ordinary customers into willing ambassadors. Charting a company’s experience architecture offers the ability to gauge where they stand and score in their consumers’ hearts, minds and most importantly, lives.”

Joseph Jaffe, President and Chief Interrupter, crayon and author of “Join the Conversation”