Optimise your benefits of Frequent Flyer Programmes

22 years ago, American Airlines introduced the first Frequent Flyer Programme (FFP). Since then, they’ve spread all over the world. Today there are more than 120 FFPs operated by airlines - ranging from programmes such as American’s AAdvantage with its 45-million strong membership basis to the programmes of tiny regional airlines such as Scot Airways in the UK.
In addition, there are other loyalty programmes in the travel sector, mainly operated by hotel and credit card companies, which are often linked to Frequent Flyer Programmes as well. This adds to the complexity of the issue - and to its attractiveness. One common intention to all programmes is to reward the core customers for their loyalty, both by granting attractive awards and by offering service benefits through a multi-tier membership system.