Beitrag, Englisch, Future Thinking&Training
Autor: Franz Tessun
Erscheinungsdatum: 2003
Quelle: Esomar Proceedings
Aufrufe gesamt: 660, letzte 30 Tage: 2
Verlag
Telefon: +49-89-374-971-56
Telefax: +49-89-374-971-56
Referenzeintrag
Weitere Informationen über:
Franz Tessun:
Future Thinking&Training:
This paper shows the need of a totally different thinking. There are three sectors of thinking:
a) network thinking
b) future open thinking
c) strategic thinking.
It will be shown that only the combination of these three parts of thinking is able to deal in an efficient and economic way with the future and that the combination is necessary for making decisions in a complex and uncertain environment (Navigating in a Rough Sea). More, the markets and customers are changing so fast and a lot of trends tell us that the markets and demands will change quicker and quicker so that we cannot work anymore with our old traditional decision making instruments. Some examples will be shown where you can see how to handle with complexity and uncertainty in different decisive situations.
One of the most difficult and challenging questions is to recognize the risks and crisis earlier than the competitors. An even difficult question is to find the opportunities in the markets and how to use them. These questions will be answered with an early warning system. This early warning system will help to think in alternatives. You can “fore think” a lot of opportunities and risks in the markets using a strategic early warning system.
The systematic approach can be supported by the Future Scorecard which is explained in detail in this paper.
Fachthemen
Publikationen: 2
Veranstaltungen: 5
Aufrufe seit 07/2005: 1903
Aufrufe letzte 30 Tage: 2