Audio-Branding 2009

Brands, Sound and Communication

Autor: Dr. Ralf Sieckmann

 Audio Branding, also known as Sound Branding or Sonic Branding, describes brand communication through...

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Intellectual Property Management in R&D Collaborations

The Case of the Service Industry Sector

Autor: Dr. oec. Martin A. Bader, Dipl.-Ing., European Patent Attorney

About this book This work examines the current, relevant and complex problem of how companies can take an...

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